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1 Integrated Marketing Communications
Business: IMCУниверсальный русско-английский словарь > Integrated Marketing Communications
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2 integrated marketing communications
Англо-русский экономический словарь > integrated marketing communications
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3 marketing communications
марк. маркетинговые [рыночные\] коммуникации (процесс передачи информации о товаре целевой аудитории; призван дать целевым аудиториям представление об общей маркетинговой стратегии фирмы посредством направления им специальных сообщений о товаре, его цене и способах продажи с целью вызвать их интерес или убедить принять определенную точку зрения; маркетинговые коммуникации включают рекламу, паблик рилейшенз, прямой маркетинг, личную продажу, предложение сувениров, сервисное обслуживание и т. п.)Syn:See:integrated marketing communication, marketing communications mix, marketing communications programme, marketing communications system, advertising, direct marketing, public relations* * *. . Словарь экономических терминов .Англо-русский экономический словарь > marketing communications
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4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 marketing partner recognition
программа признания маркетинг-партнеров
Комплексная программа, которая включает в себя такие направления, как реклама, связи с общественностью, внутренние и внешние коммуникации. В рамках данной программы ОКОИ:
• Представляет широкой публике официальных партнеров Игр.
• Публично признает вклад каждого из партнеров в Игры.
• Обеспечивает защиту партнеров Игр от теневого маркетинга.
• Способствует эффективному использованию ассоциации партнеров с Играми.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner recognition
Fully integrated program that incorporates advertising, PR, internal and external communications. By this program the OCOG:
• publicly promotes the official Games partners
• publicly acknowledges the partners' contributions to the Games
• protects the partners against ambush marketing
• adds value to each partner’s Games association
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing partner recognition
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6 IMC
интегрированные маркетинговые коммуникации -
7 IMC
1) Компьютерная техника: intermodule communication2) Авиация: косвенные расходы на техническое обслуживание, сложные метеорологические условия (instrument meteorological conditions)3) Военный термин: Inter Mud Communication, Inter Mud Communications, The International Medical Corps, instructional materials center, integrated maintenance chart, integrated maintenance concept, international manpower ceiling, item management coding, item master card4) Техника: International Micrographic Congress, Internet mail connector, chief instrument man, incident management center, integrated microelectronic circuitry, integrated microwave circuit, integrated monolithic circuit, метеорологические условия для полётов по приборам5) Религия: Indian Muslim Council6) Страхование: International Maritime Committee (Antwerpen)7) Грубое выражение: Immense Mound Of Crap, Inbred Monkey Cunt8) Сокращение: Image Capture Unit, Image Motion Compensation, Instrument Meteorological Conditions / Control, Instrumented Multispectral Cue, Internal Management Control, International Mail Centre (Hong Kong, 2006), International Meteorological Committee, International Midshipman Course (UK), International Music Council, International Mechanical Code, Inter-Ministerial Committee9) Университет: Idea Mechanism Center10) Физиология: In My Care11) Вычислительная техника: Information Management Concept, Information, Management und Consulting (GmbH, Deutschland), Information Management and Communication (organization, UK, Liverpool Hope University)13) Космонавтика: Instituto Mexicano de Comunicaciones14) Банковское дело: международная валютная конференция (организуемая Американской банковской ассоциацией; International Monetary Conference)15) Фирменный знак: Information Manufacturing Corporation, Invention Machine Corporation, Irish Multiplex Cinemas, It's My Company16) Экология: International Maritime Committee17) Реклама: Комплексная маркетинговая коммуникация18) СМИ: Independent Media Center, Independent Media Centre, Independent Media Commission, Interactive Multimedia Culture19) Деловая лексика: Information Management And Collaboration, Instructional Media Center, Integrated Marketing Communication, Integrated Marketing Communications20) Инвестиции: International Monetary Conference21) Автоматика: integrated metrology center22) Химическое оружие: inert mine with collar23) Авиационная медицина: instrument meteorological conditions24) Маркетология: Интегрированные коммуникации маркетинга25) Электротехника: intermediate metal conduit26) Чат: Illusionary Minds Chat -
8 IMC
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9 программа признания маркетинг-партнеров
программа признания маркетинг-партнеров
Комплексная программа, которая включает в себя такие направления, как реклама, связи с общественностью, внутренние и внешние коммуникации. В рамках данной программы ОКОИ:
• Представляет широкой публике официальных партнеров Игр.
• Публично признает вклад каждого из партнеров в Игры.
• Обеспечивает защиту партнеров Игр от теневого маркетинга.
• Способствует эффективному использованию ассоциации партнеров с Играми.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner recognition
Fully integrated program that incorporates advertising, PR, internal and external communications. By this program the OCOG:
• publicly promotes the official Games partners
• publicly acknowledges the partners' contributions to the Games
• protects the partners against ambush marketing
• adds value to each partner’s Games association
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > программа признания маркетинг-партнеров
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10 programa
m.1 program.programa electoral platformprograma espacial space programprograma de fiestas program of events2 schedule, program.3 program.programa concurso quiz (show)programa de entrevistas talk showprograma de humor comedy show4 program (computing).programa informático computer program5 cycle.programa de lavado wash cycle6 pickup.pres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: programar.imperat.2nd person singular (tú) Imperative of Spanish verb: programar.* * *1 (gen) programme (US program)2 INFORMÁTICA program3 EDUCACIÓN (de un curso) syllabus4 (plan) plan\programa electoral election manifesto, US election program* * *noun m.* * *SM1) [de curso, actividades, TV, Radio] programme, program (EEUU)programa de gimnasia — exercise plan o regime
programa de estudios — curriculum, syllabus
programa electoral — electoral programme, electoral program (EEUU), election manifesto
programa nuclear — nuclear programme, nuclear program (EEUU)
2) (Cine)3) (Inform) program4) Cono Sur * (=amorío) love affair* * *1)a) (Rad, TV) program*programa doble — (Cin) double bill, double feature
b) ( folleto) program*2) (programación, plan) program*un programa de visitas muy apretado — a very tight program o schedule
eso no estaba en el programa! — (fam) that wasn't part of the plan! (colloq)
3)a) ( político) program*b) (Educ) ( de asignatura) syllabus; ( de curso) curriculum, syllabus4) (Inf, Elec) program*5) (RPl fam) ( conquista) pickup (colloq)* * *= agenda, programme [program, -USA], programme area, software program, catalogue, programme schedule.Ex. The session on library and information services to people with disabilities addressed on agenda developed out of the feedback from various regional groups.Ex. Programs are available which generate alphabetical listings, including lead-in terms, reciprocal entries, hierarchical displays and other special sections of the thesaurus.Ex. Now that financial stringencies were the order of the day, libraries had to compete with the more pressing needs of other programme areas, like education, social services, and housing, for dwindling resources.Ex. In the Internet, a client is a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance.Ex. This discussion of present trends is based on a survey of course offerings as found in library school catalogues.Ex. Programme schedules are subject to change without prior notification.----* actualización de programa informático = maintenance release.* archivo de programas = programme file.* centro de apoyo a los programas de estudios = curriculum material center.* colección de programas informáticos = software library.* conjunto de programas = workbench, workbench.* demostración de programa = software demo.* desactivar un programa de protección = unlock + protection program(me).* desarrollo de programas = software development.* descodificar una programa de encriptación = crack + encryption software.* ejecución del programa = computer run.* elaborar un programa = draw up + program(me).* homologar un programa = accredit + programme.* paquete de programas = package.* paquete de programas de ordenador = software package.* paquete integrado de programas = software suite.* paquetes de programas = programme packages.* poner en funcionamiento un programa = implement + program(me).* presentar un programa = present + programme.* programa académico = academic programme.* programa acelerado = crash program(me).* programa antivirus = antivirus software, antivirus programme.* programa añadido = plug-in program, plug-in.* programa autodidacta = tutorial, tutorial program(me).* programa básico = Core Programme.* programa bibliotecario = library program(me).* programa cliente = browser software, browser.* programa compilador = compiler.* programa creador de informes = report writer.* programa cultural = cultural programme.* programa de acceso a Internet = browser software.* programa de actividades = timetable of activities, calendar of events, events calendar.* programa de actuación = programme of action, action programme, action plan, operating programme.* programa de adultos = adult programme.* programa de alfabetización = literacy programme, literacy movement.* programa de alfabetización de adultos = adult literacy programme.* programa de análisis de ficheros de transacciones = log analysis software.* programa de búsqueda = search software, search software package.* programa de capacitación = training programme.* programa de código abierto = open source software.* programa de comunicaciones = communication software, communications software.* programa de conexión = logging programme.* programa de corrección ortográfica = spelling correction program.* programa de correo electrónico = electronic mail system.* programa de curso = course program(me).* programa de debate = talk show.* programa de descodificación = cracker.* programa de dinamización bibliotecaria = library outreach programme.* programa de doctorado = doctoral program(me), doctoral degree programme.* programa de dominio público = public domain software.* programa de edición de texto = editor.* programa de ejercicio físico = exercise programme.* programa de entrevistas = talk show.* programa de escritores en estancia = writers in residence programme.* programa de estudio = programme of study.* programa de estudios = course brochure, educational program(me), school program(me), study program(me), syllabus [syllabi/syllabuses, -pl.], education programme.* programa de estudios común = common core syllabus.* programa de estudios homologado = accredited programme.* programa de extensión bibliotecaria = library outreach programme.* programa de formación = training programme, training scheme, instructional programme.* programa de formación en el trabajo = in-service training program(me).* programa de gestión bibliográfica personal = personal bibliographic software.* programa de gestión bibliotecaria = library software package.* programa de gestión de bases de datos = database management software.* programa de gestión de datos = database management software.* Programa de Gestión de Registros y Archivos (RAMP) = Records and Archives Management Programme (RAMP).* programa de gestión documental = information retrieval software.* programa de gestión financiera = cash management package, cash management software.* programa de grabación en CD = burning software.* programa de humor = comedy programme.* programa de imitación = mimicry software.* programa de inserción social = Head Start program.* programa de intercambio = exchange programme.* programa de introducción a la biblioteca = library training programme.* programa de inversiones = investment program(me).* programa de investigación = research agenda.* programa + dejar de funcionar = programme + crash.* programa de la asignatura = learning program(me).* programa del congreso = conference programme.* programa del curso = course syllabus.* programa de lectura = reading programme.* programa de marketing = marketing programme.* programa de mayor audiencia = prime time show, prime time programme.* programa de medición de los recursos usados = metering software.* programa de montaje de aplicaciones = software packager.* programa de navegación por las redes = network navigator.* programa de noticias = news programme.* programa de ordenador = computer programme.* programa de orientación = orientation programme.* programa de orientación bibliográfica = bibliographic instruction program(me).* programa de prácticas en la empresa = internship program(me), internship.* programa de protección = protection program(me), software protection program(me).* programa de prueba beta = beta test programme.* programa de radio = radio broadcast, radio programme, radio show.* programa de televisión = television programme, television broadcast, television show, TV show.* programa de trabajo = work schedule.* programa de trabajo como interno residente = residency programme, residency.* programa de utilidades = utilities.* programa de viaje = travel plan.* programa didáctico = courseware.* programa educativo = educational program(me), education programme, instructional programme, learning program(me).* programa electoral = ticket.* programa en CD-ROM = CD-ROM software.* programa ensamblador = assembler program.* programa filtro = filtering software.* programa fuente = source programme.* programa fundamental = Core Programme.* programa gratuito = user-supported software.* programa informático = computer programme, software system, computer application.* programa informático comercial = off-the-shelf software, turnkey system, turnkey software system, pre-written software, commercial application.* programa informático con mantenimiento incluido = supported software.* programa informático hecho por encargo = tailor-made software.* programa integrado de gestión de bibliotecas = integrated library system (ILS), integrated library management system (ILMS).* programa intensivo = crash program(me).* programa maligno = malware, malicious software.* programa mixto de clases y práctica en la empresa = sandwich programme.* programa MOO (multiusuarios y orientado a objetos) = MOO (Multi-user Object Oriented) software.* Programa Mundial de Alimentos, el = World Food Programme, the.* Programa Nacional para las Adquisiciones y la Catalogación (NPAC) = National Program for Acquisitions and Cataloging (NPAC).* Programa Nacional para las Publicaciones Seriadas (NSDP) = National Serials Data Program (NSDP).* programa nuclear = nuclear programme.* programa objeto = object program(me).* programa para descifrar contraseñas = password cracking programme.* programa para el aprendizaje de idiomas = language-learning sofware.* programa para inventariar = inventory program.* programa personalizado = tailor-made software.* programa piloto = pilot program(me).* Programa Piloto sobre Discos Opticos = Optical Disc Pilot Program.* programa político = ticket.* programa presidencial = presidential programme.* programa principal = Core Programme.* programa puente = interface.* programa que se añade = add-on pack.* programa respiro = respite care.* programas básicos = basic software.* programas comerciales = commercial software.* programas de acceso = access software.* programas de alfabetización = literacy promotion.* programas de automatización de bibliotecas = library automation software.* programas de estudios = syllabi.* programas de recuperación = retrieval software.* programas de software libre = freeware.* programas distribuidos por el autor = shareware.* programa servidor = server software program.* programas espía = spyware.* programas espía de anuncios = adware.* programas HyperCard = HyperCard software.* programas informáticos = software, computer software.* programas informáticos comerciales = commercial software.* programas intermedios = middleware.* programas malignos = badware.* programa social = social program(me).* programas para la gestión de mapas = map software.* programas televisivos de entretenimiento = entertainment television.* promover un programa = launch + program(me).* tecla de función del programa = programme function key.* un paquete integrado de programas = a suite of + programmes.* * *1)a) (Rad, TV) program*programa doble — (Cin) double bill, double feature
b) ( folleto) program*2) (programación, plan) program*un programa de visitas muy apretado — a very tight program o schedule
eso no estaba en el programa! — (fam) that wasn't part of the plan! (colloq)
3)a) ( político) program*b) (Educ) ( de asignatura) syllabus; ( de curso) curriculum, syllabus4) (Inf, Elec) program*5) (RPl fam) ( conquista) pickup (colloq)* * *= agenda, programme [program, -USA], programme area, software program, catalogue, programme schedule.Ex: The session on library and information services to people with disabilities addressed on agenda developed out of the feedback from various regional groups.
Ex: Programs are available which generate alphabetical listings, including lead-in terms, reciprocal entries, hierarchical displays and other special sections of the thesaurus.Ex: Now that financial stringencies were the order of the day, libraries had to compete with the more pressing needs of other programme areas, like education, social services, and housing, for dwindling resources.Ex: In the Internet, a client is a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance.Ex: This discussion of present trends is based on a survey of course offerings as found in library school catalogues.Ex: Programme schedules are subject to change without prior notification.* actualización de programa informático = maintenance release.* archivo de programas = programme file.* centro de apoyo a los programas de estudios = curriculum material center.* colección de programas informáticos = software library.* conjunto de programas = workbench, workbench.* demostración de programa = software demo.* desactivar un programa de protección = unlock + protection program(me).* desarrollo de programas = software development.* descodificar una programa de encriptación = crack + encryption software.* ejecución del programa = computer run.* elaborar un programa = draw up + program(me).* homologar un programa = accredit + programme.* paquete de programas = package.* paquete de programas de ordenador = software package.* paquete integrado de programas = software suite.* paquetes de programas = programme packages.* poner en funcionamiento un programa = implement + program(me).* presentar un programa = present + programme.* programa académico = academic programme.* programa acelerado = crash program(me).* programa antivirus = antivirus software, antivirus programme.* programa añadido = plug-in program, plug-in.* programa autodidacta = tutorial, tutorial program(me).* programa básico = Core Programme.* programa bibliotecario = library program(me).* programa cliente = browser software, browser.* programa compilador = compiler.* programa creador de informes = report writer.* programa cultural = cultural programme.* programa de acceso a Internet = browser software.* programa de actividades = timetable of activities, calendar of events, events calendar.* programa de actuación = programme of action, action programme, action plan, operating programme.* programa de adultos = adult programme.* programa de alfabetización = literacy programme, literacy movement.* programa de alfabetización de adultos = adult literacy programme.* programa de análisis de ficheros de transacciones = log analysis software.* programa de búsqueda = search software, search software package.* programa de capacitación = training programme.* programa de código abierto = open source software.* programa de comunicaciones = communication software, communications software.* programa de conexión = logging programme.* programa de corrección ortográfica = spelling correction program.* programa de correo electrónico = electronic mail system.* programa de curso = course program(me).* programa de debate = talk show.* programa de descodificación = cracker.* programa de dinamización bibliotecaria = library outreach programme.* programa de doctorado = doctoral program(me), doctoral degree programme.* programa de dominio público = public domain software.* programa de edición de texto = editor.* programa de ejercicio físico = exercise programme.* programa de entrevistas = talk show.* programa de escritores en estancia = writers in residence programme.* programa de estudio = programme of study.* programa de estudios = course brochure, educational program(me), school program(me), study program(me), syllabus [syllabi/syllabuses, -pl.], education programme.* programa de estudios común = common core syllabus.* programa de estudios homologado = accredited programme.* programa de extensión bibliotecaria = library outreach programme.* programa de formación = training programme, training scheme, instructional programme.* programa de formación en el trabajo = in-service training program(me).* programa de gestión bibliográfica personal = personal bibliographic software.* programa de gestión bibliotecaria = library software package.* programa de gestión de bases de datos = database management software.* programa de gestión de datos = database management software.* Programa de Gestión de Registros y Archivos (RAMP) = Records and Archives Management Programme (RAMP).* programa de gestión documental = information retrieval software.* programa de gestión financiera = cash management package, cash management software.* programa de grabación en CD = burning software.* programa de humor = comedy programme.* programa de imitación = mimicry software.* programa de inserción social = Head Start program.* programa de intercambio = exchange programme.* programa de introducción a la biblioteca = library training programme.* programa de inversiones = investment program(me).* programa de investigación = research agenda.* programa + dejar de funcionar = programme + crash.* programa de la asignatura = learning program(me).* programa del congreso = conference programme.* programa del curso = course syllabus.* programa de lectura = reading programme.* programa de marketing = marketing programme.* programa de mayor audiencia = prime time show, prime time programme.* programa de medición de los recursos usados = metering software.* programa de montaje de aplicaciones = software packager.* programa de navegación por las redes = network navigator.* programa de noticias = news programme.* programa de ordenador = computer programme.* programa de orientación = orientation programme.* programa de orientación bibliográfica = bibliographic instruction program(me).* programa de prácticas en la empresa = internship program(me), internship.* programa de protección = protection program(me), software protection program(me).* programa de prueba beta = beta test programme.* programa de radio = radio broadcast, radio programme, radio show.* programa de televisión = television programme, television broadcast, television show, TV show.* programa de trabajo = work schedule.* programa de trabajo como interno residente = residency programme, residency.* programa de utilidades = utilities.* programa de viaje = travel plan.* programa didáctico = courseware.* programa educativo = educational program(me), education programme, instructional programme, learning program(me).* programa electoral = ticket.* programa en CD-ROM = CD-ROM software.* programa ensamblador = assembler program.* programa filtro = filtering software.* programa fuente = source programme.* programa fundamental = Core Programme.* programa gratuito = user-supported software.* programa informático = computer programme, software system, computer application.* programa informático comercial = off-the-shelf software, turnkey system, turnkey software system, pre-written software, commercial application.* programa informático con mantenimiento incluido = supported software.* programa informático hecho por encargo = tailor-made software.* programa integrado de gestión de bibliotecas = integrated library system (ILS), integrated library management system (ILMS).* programa intensivo = crash program(me).* programa maligno = malware, malicious software.* programa mixto de clases y práctica en la empresa = sandwich programme.* programa MOO (multiusuarios y orientado a objetos) = MOO (Multi-user Object Oriented) software.* Programa Mundial de Alimentos, el = World Food Programme, the.* Programa Nacional para las Adquisiciones y la Catalogación (NPAC) = National Program for Acquisitions and Cataloging (NPAC).* Programa Nacional para las Publicaciones Seriadas (NSDP) = National Serials Data Program (NSDP).* programa nuclear = nuclear programme.* programa objeto = object program(me).* programa para descifrar contraseñas = password cracking programme.* programa para el aprendizaje de idiomas = language-learning sofware.* programa para inventariar = inventory program.* programa personalizado = tailor-made software.* programa piloto = pilot program(me).* Programa Piloto sobre Discos Opticos = Optical Disc Pilot Program.* programa político = ticket.* programa presidencial = presidential programme.* programa principal = Core Programme.* programa puente = interface.* programa que se añade = add-on pack.* programa respiro = respite care.* programas básicos = basic software.* programas comerciales = commercial software.* programas de acceso = access software.* programas de alfabetización = literacy promotion.* programas de automatización de bibliotecas = library automation software.* programas de estudios = syllabi.* programas de recuperación = retrieval software.* programas de software libre = freeware.* programas distribuidos por el autor = shareware.* programa servidor = server software program.* programas espía = spyware.* programas espía de anuncios = adware.* programas HyperCard = HyperCard software.* programas informáticos = software, computer software.* programas informáticos comerciales = commercial software.* programas intermedios = middleware.* programas malignos = badware.* programa social = social program(me).* programas para la gestión de mapas = map software.* programas televisivos de entretenimiento = entertainment television.* promover un programa = launch + program(me).* tecla de función del programa = programme function key.* un paquete integrado de programas = a suite of + programmes.* * *A1 ( Rad, TV) program*programa doble ( Cin) double bill, double feature2 (folleto) tbprograma de mano program*Compuestos:quiz showtalk show, chat show ( BrE)B (programación, plan) program*tuvo un programa de visitas muy apretado he had a very tight program o scheduleel que viniera con su madre no estaba en el programa ( hum); I hadn't bargained on her mother coming along with her, it wasn't part of the plan for her to bring her motherme toca quedarme con los niños ¡mira qué programa! ( iró); I have to stay at home and mind the kids … what a wonderful prospect! ( iro)no tengo programa para mañana I don't have anything planned o ( colloq) I've nothing on tomorrowC1 (de medidas) program*su programa electoral their election manifestoD1 ( Inf) program*2 ( Elec) program*Compuestos:( Inf) spywaresource program* * *
Del verbo programar: ( conjugate programar)
programa es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
programa
programar
programa sustantivo masculino
1
programa de entrevistas chat show
2 (programación, plan) program( conjugate program)
3
( de curso) curriculum, syllabus
4 (Inf, Elec) program( conjugate program)
programar ( conjugate programar) verbo transitivo
1a) (Rad, TV) to schedule
‹horario/fecha› to schedule, program( conjugate program);
‹ viaje› to organize
2 (Inf) to program
programa sustantivo masculino
1 (de radio, televisión) programme
programa concurso, quiz show
2 (plan, proyecto) programme, schedule
programa electoral, election manifesto
3 (de estudios) curriculum
4 Inform program
Recuerda que en Estados Unidos se escribe program, mientras que los británicos prefieren la grafía programme, a menos que se trate de un programa informático.
programar verbo transitivo
1 (actividades, eventos) to programme, draw up a programme for: han programado un ciclo de cine portugués, they've programmed a series of Portuguese films
2 (un aparato) to set, programme: no sé programar el vídeo, I don't know how to program the VCR
3 (radio, televisión) to schedule
(medios de transporte, entradas/salidas) to schedule, timetable
4 Inform to program
' programa' also found in these entries:
Spanish:
estival
- informática
- informático
- interactivo
- intermedia
- intermedio
- ofensa
- presentar
- presentación
- ribete
- sintonía
- suspender
- agenda
- ágil
- amplio
- animador
- animar
- apretado
- audiencia
- azafata
- calendario
- conducción
- conducir
- conductor
- consagrar
- cortar
- delinear
- didáctico
- documental
- echar
- educativo
- emisión
- emitir
- enlatado
- espacio
- fascinar
- infantil
- informativo
- instalar
- mirar
- nacional
- noticia
- piloto
- plan
- poner
- popular
- recargar
- repetición
- repetir
- transmisión
English:
air
- austerity
- bootleg
- chat show
- close
- computer program
- fluff
- hand-out
- informative
- intercultural
- introduce
- introduction
- live
- manifesto
- master
- news programme
- overrun
- phone-in
- pilot programme
- platform
- prerecord
- present
- program
- programme
- rehearsal
- run
- run over
- schedule
- screen
- shorten
- show
- special
- support
- switch off
- syllabus
- talk-show
- television programme
- bill
- blue
- broadcast
- chat
- credit
- curriculum
- flag
- further
- game
- look
- magazine
- Medicaid
- Medicare
* * *programa nm1. [de radio, televisión] programmeprograma concurso game show;programa de entrevistas talk show2. [de lavadora, lavavajillas] cycleprograma de lavado wash cycle3. [proyecto] programmeprograma de creación de empleo job creation scheme;programa electoral platform;programa espacial space programme;programa de intercambio exchange (programme)4. [folleto] programmeprograma de mano programme5. [de actividades] schedule, programme;¿cuál es el programa para esta tarde? [¿qué hacemos?] what's the plan for this afternoon?;Humla tormenta no estaba en el programa the storm wasn't part of the programme, the storm wasn't supposed to happenprograma de fiestas programme of events [during annual town festival]6. [de curso, asignatura] syllabus7. Informát programprograma de maquetación page layout programempezaron a llegar, cada uno con su programa they began to arrive, each with his or her pick-up* * *m1 TV, RAD program, Brprogramme;2 INFOR program3 EDU syllabus, curriculum* * *programa nm1) : program2) : plan3)programa de estudios : curriculum* * *programa n1. (de televisión, radio) programme¿cuál es tu programa preferido? what's your favourite programme?2. (de ordenador) program3. (de asignatura) syllabus -
11 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
12 CIM
1) Общая лексика: Chartered Institute of Marketing2) Компьютерная техника: Communication Interface Modules, Compaq Insight Management, Computer Input by Microfilm, машинный микрофильм (computer input microfilm), устройство ввода в вычислительную машину с микрофильма (computer input microfilm), комплексное автоматизированное производство (computer-integrated manufacturing)3) Авиация: continuous image microfilm4) Военный термин: Center for Information Management, Commercial Information Management, Component Information Management, coffin intercept missile, combination influence mine, communications improvement memorandum, computer integrated manufacturing, computer interface module6) Математика: изменение среднего (change in mean)7) Железнодорожный термин: ЦИМ (международная форма железнодорожной грузовой накладной), Конвенция по товарному сообщению8) Грубое выражение: Consider It Manana, Copy Isolate And Manipulate9) Оптика: computer input from microfilm10) Сокращение: Canadian Institute of Management, Component Item Manager (Internet), Computer-Input Microfilm, Computer-Integrated Manufacture, Contract Interpretation Manual (USPS-NPMHU)11) Университет: Canadian Institute Of Mining, Cleveland Institute Of Music12) Вычислительная техника: Common Information Model, Cisco Interactive Mentor (Cisco), Common Information Model (DMTF, XML, DMI, SAN), ввод данных в компьютер с микрофильма, микрофильм с непрерывным изображением13) Экология: Cooperative Investigation of the Mediterranean14) Деловая лексика: Customer Interaction Management, автоматизированное производство (computer-integrated manufacturing)15) Сетевые технологии: CompuServe Information Manager, Control Interface Module, Corporate Information Management, computer-integrated manufacturing16) Программирование: (Common Information Model) общая информационная модель (см. Common Information Model)17) Автоматика: computer integrated management, компьютерно-интегрированное производство18) Контроль качества: change in mean19) Расширение файла: Game data (SimCity 2000), C Text Mode Image File (The Ultimate Draw)20) Электротехника: crystal impedance meter21) Должность: Certificate Of Initial Mastery, Certified Inventory Manager22) Чат: Cooked In Marseille23) Программное обеспечение: Compaq Insight Manager24) Международные перевозки: International Convention Concerning the Carriage of Goods by Railway -
13 IMPACT
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade -
14 impact
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade -
15 plan
мен. план; проект; програмазаздалегідь розроблена, підготовлена менеджментом (management²) програма дій, процедур тощо, за якою передбачають виконання організаційних цілей, завдань, обсягу роботи і т. ін.═════════■═════════action plan план заходів; advertising plan план реклами • рекламний план • план рекламної кампанії; allocation plan план розподілу чого-небудь; alternative plan варіант плану • альтернативний план; amended plan уточнений план; annual plan річний план; appraisal plan система оцінювання; approved plan затверджений план; assistance plan план допомоги; balanced plan збалансований план; basic plan основний план • опорний план; bonus plan система заохочення • система заохочувальних винагород; brand plan план випуску марки • план випуску марочного товару; budget plan кошторисний план; business plan комерційний план • бізнес-план • план ділової активності; business-building plan план розширення діяльності; business-portfolio plan план розвитку сфери діяльності; campaign plan план рекламної кампанії; capacity plan план підвищення продуктивності • план розвитку виробничої потужності; capital investment plan план капіталовкладень; capital spending plan програма капіталовкладень; coherent plan послідовний план • внутрішньо скоординований план; combined plan поєднаний план; communications plan план комунікації; company-wide plan загальнофірмовий план; compensation plan програма відшкодовування; complete plan комплексний план; comprehensive plan комплексний план; concrete plan конкретний план; consumption plan план споживання; contingent consumption plan умовний план споживання; coordinated plan координований план; copy plan структура тексту; cost finding plan система калькуляційних відомостей; counter plan зустрічний план; coupon plan купонна програма; creative plan творчий план; credit plan кредитний план; current plan поточний план; daily plan добовий план • план на добу; decision plan схема прийняття рішень; delivery plan план постачання; departmental plan план відділу; development plan план розвитку; differential time plan почасово-прогресивна система заробітної плати; distribution plan план розподілу; draft plan проект плану; economic plan економічний план • господарський план; editorial plan редакційний план; elaborate plan старанно продуманий план; emergency plan план на випадок надзвичайних обставин • план на непередбачені випадки; employment plan програма забезпечення зайнятості; export plan план експорту; export-import plan план експорту-ім-порту товарів; family assistance plan програма допомоги багатодітним родинам; feasible plan допустимий план (у задачах лінійного програмування); financial plan фінансовий план; financing plan план фінансування; fixed plan твердий план • встановлений план; food stamp plan програма харчових купонів; formal plan формальний план; general plan загальний план; health insurance plan план медичного страхування; housing development plan програма житлового будівництва; implementation plan план здійснення наміченого; import plan план імпорту; initial plan вихідний план; inspection plan план інспекції • план приймального контролю; instalment plan план купівлі на виплат; integrated plan комплексний план; introductory plan ввідний план • план виходу на ринок; investment plan програма капіталовкладень; layaway plan відкладання і сплачування товару на виплат; lease plan план оренди; long-range plan перспективний план • довгостроковий план; long-term plan перспективний план • довгостроковий план; management plan план організаційної діяльності; market plan план роботи на ринку • план ринкової діяльності; marketing plan план збуту • план маркетингу; master plan генеральний план • зведений план; media plan план застосування засобів реклами • медіа-план; medium-term plan середньостроковий план; multistage plan багатоетапний план; multiple-time plan відрядно-прогресивна система заробітної плати; national plan національний план; national economic plan народногосподарський план; national media plan план застосування загальнонаціональних засобів реклами; objectionable plan неприйнятний план; on-going plan поточний план • план, який здійснюється в поточний період; operating plan виробничий план • оперативний фінансовий план; operational plan оперативний план; optimal plan оптимальний план; organization plan схема організаційної структури; organizational plan організаційний план • організаційна структура; outline plan схематичний план; output plan план випуску продукції; overall plan всеосяжний план; package plan комплексний план • пакет заходів • комплекс заходів; pay plan порядок виплати зарплати; payment plan план виплати; payout plan схема виплати; pension plan система пенсійного забезпечення; practicable plan здійсненний план; preliminary plan попередній план; procurement plan план закупівлі; product plan план виробництва товару • план випуску товару; product promotion plan план просування товару; production plan виробничий план; profit plan заходи для отримання прибутку; profit-sharing plan система участі в прибутках; projected plan план на майбутнє; promotion plan план стимулювання збуту • план стимулювання; provisional plan тимчасовий план; publicity plan план популяризації • рекламний план; purchase plan план закупівлі; quality assurance plan програма забезпечення якості продукції; quarterly plan квартальний план; recruitment plan план набору персоналу; research plan план досліджень; retirement plan план пенсійного забезпечення • пенсійна програма; revised plan переглянутий план; rough plan приблизний план • орієнтовний план; sales plan план збуту; sales promotion plan план стимулювання збуту; sampling plan програма вибіркового обстеження • план вибіркового контролю; short-range plan короткостроковий план; short-term plan короткостроковий план; spending plan програма витрат; stowage plan план розміщення вантажу в вантажних приміщеннях судна; strategic plan стратегічний план; summary plan зведений план; supply plan план постачання; support plan план допомоги; survey plan план обстеження; systematic plan комплексний план; tactical plan тактичний план; target profit plan заходи для отримання цільового прибутку; technical plan технічний план; trial-use plan пробне вживання товару; turnover plan план обороту; unacceptable plan неприйнятний план; underestimated plan нереальний план; wage plan система заробітної плати; workable plan здійсненний план; working plan робочий план; yearly plan річний план; zone plan зональний план═════════□═════════according to plan згідно з планом • за планом • відповідно до плану; plan for expansion програма розвитку; plan of action план дій; plan of distribution план розподілу • план розміщення; plan of operation план роботи; to abandon a plan відмовлятися/відмовитися від плану • скасовувати/скасувати план; to adhere to a plan дотримуватися/дотриматися плану • додержуватися/додержатися плану; to adjust a plan вивіряти/вивірити план • коригувати/відкоригувати план; to approve a plan затверджувати/затвердити план; to carry out a plan виконувати/ виконати план; to coordinate plans координувати/скоординувати плани; to draw up a plan упорядковувати/упорядкувати план • накреслювати/накреслити план; to elaborate onaplan розробляти/розробити план; to execute a plan виконувати/ виконати план; to finance a plan фінансувати план; to fund a plan фінансувати план; to go ahead with plans реалізовувати/реалізувати план; to implement a plan виконувати/виконати план; to incorporate in a plan включати/включити в план; to interfere with plans розладнувати/розладнати плани; to launch a plan братися/взятися за виконання плану; to make plans складати/скласти плани; to negotiate a plan обговорювати/обговорити план; to offer a plan пропонувати/запропонувати план; to outline a plan накреслювати/накреслити план; to prepare a plan готувати/підготувати план; to propose a plan пропонувати/запропонувати план; to put forward a plan висувати/висунути план; to reconsider a plan переглядати/переглянути план; to refine a plan уточнювати/уточнити план; to revise a plan переглядати/переглянути план; to spoil plans розладнувати/розладнати плани; to submit a plan подавати/подати план на розгляд; to work out a plan розробляти/розробити план -
16 e-newsletter
"A newsletter sent by e-mail to educate, alert, and persuade recipients, known as subscribers, about a company, its products, and other communications messages. This type of campaign is part of an integrated set of electronic marketing techniques."
См. также в других словарях:
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integrated marketing communications — Marketing communications in which all the elements of promotional mix are coordinated and systematically planned to be in harmony with each other … Big dictionary of business and management
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marketing communications — UK US noun [plural] MARKETING ► all the methods a company uses to communicate with its customers and possible customers, for example the internet, advertising, etc.: »The talk is about how to raise the power of your marketing communications. →… … Financial and business terms
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